I care
    about you.
≥ “The individual is [...] always being forced to choose wisely to what extent he or she is prepared to follow social trends or his or her own preferences. The paradox inherent in self-optimization is that, according to Schirach, it follows on the one hand prescribed rules from the outside, while at the same time it is egocentric. ” Dirk Eidemüller, author ≥ “We withdrew into our digital imagery, that glitters and is perfect. Although I love the internet. You just need to always manage to harmonise outer and inner image.” Adrianne von Schiarch, philosopher and author ≥ “The empathy economy is booming — and facts are out, feelings are in.” Michael Rock, journalist ≥ “We designers love to fashion ourselves as ‘‘problem solvers,’’ but let’s face it: The line between solving problems and creating them is blurry at best.” Michael Rock, journalist ≥ “It is only because they know you so well that they would even know this would be meaningful for you.” Jeffery Shaw, journalist ≥ “As we got bigger, we had more competition, more products, more messages to consumers, so we needed to do a bit more to communicate what these products are and how you can use them, if we don’t make you cry, we fail,it’s about emotion, which is bizarre for a tech company.” Lorraine Twohill, Google’s vice president for global marketing ≥ “Der Roboter profitiert 
vom Menschen und der Mensch vom Roboter, bis 
zur gemeinsamen Perfektion eines Arbeitsablaufs.” Sigrid Brell-Cokcan, professor ≥ “We get to know 
more and more about our brain and are able to simulate it, through artificial intelligences.” Felix Reuter, student of electrical engineering
≥ Es gibt hier sicher mehrere Probleme. Aber ja, sogenannte »Lead Generators«, also Firmen, die das Ziel verfolgen, Daten potenzieller Kunden zu sammeln, sind sicher eines davon. Cambridge Analytica, die Firma, die sowohl bei der Abstimmung über den Brexit als auch bei der US-Wahl involviert war, ist noch einen Schritt weitergegangen, als »nur« gezielte Facebook-Werbung für ihre Auftraggeber zu schalten. Sie hat psychometrische Profile über alle Wähler in den Vereinigten Staaten erstellt und sie dann mit gezielter politischer Werbung maßgeschneidert beeinflusst. Viele Micro-Marketing-Kampagnen arbeiten heute so. Diese Firmen werden immer effektiver und sind in meinen Augen eine wahre Bedrohung für die Demokratie. Cathy O’Neil, author ≥ “Everything that you got, will get you someday.” Tyler Durdan, in David Finchers filming of the roman "Fight Club"
≥ “We don’t even know which informations about each user are recorded. What dimensions besides man or woman exist. There are thousands of criterions sorting Facebook users.” Cathy O’Neil, author ≥ “I’ve never met a person, that was like the 
image I created of him.” Adrianne von Schiarch, philosophin and author ≥ “As vast files of metadata and personal search histories are ferreted away in some server farm in god-knows-where, we crave the kind of anodyne, gauzy experiences that at least promise something warmer and more human.” Michael Rock, journalist ≥ “More and more people are living on their own, which is why social dimensions are playing a more central role in the wellness sector.” Roland Fricke, founder of the website beauty24
≥ “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love.” www.wikipedia.de
≥ “If you help people get what they want, they will help you get what you want.” Zig Ziglar, author and salesman ≥ “Somehow we are all lost that need to find their selves. Again and again. Becomig 
the one you are, 
how Kierkegaard names it.” Adrianne von Schiarch, philosophin and author
≥ “We all have a personal responsibility to become the best that we can be.” Gerald Paul, professional motivational speaker & success life coach ≥ “Overthinking can destroy our ability to perform at our full potential. In fact, overthinking while under pressure can cause us to fail when performing tasks that we’d normally consider to be relatively easy.” Martin Turner, sport psychologist
≥ “Everybody wants to be somebody; nobody wants to grow.” Johann Wolfgang von Goethe, author
≥ “Have your own definition of success...so you can fulfill your dreams, not someone else's expectations of your dreams.” Elliot Fletcher, actor and musican
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